This is Turkey's Aegean coast — a sun-bleached, history-soaked shoreline where the beach holiday comes with one of the great wonders of the ancient world on the doorstep. From İzmir Airport you can be in the bustling resort town of Kuşadası, with its long beaches and the ruins of Ephesus a short drive inland, or out on the breezy peninsula around İzmir and Çeşme, where stone-built Alaçatı, windsurf bays and thermal springs draw a more style-conscious crowd. It is a coast that rewards the curious — clear Aegean water and a sunbed by day, Roman streets, Greek-Aegean villages and superb seafood when you want more.
Every Aegean package we sell carries full ATOL financial protection under licence #11211, and your ATOL Certificate arrives the moment you book — read how your ATOL financial protection works before you commit. The hotels we feature across the Kuşadası and İzmir region have been hand-picked and inspected in person against our 22-point criteria, never chosen from a brochure, so when we recommend somewhere a member of our team has walked through, eaten in and timed the walk to the water.
"The Aegean is for people who want a bit more than a sunbed — though the beaches are lovely too," says Raşit Eti, our Turkey Destination Specialist, who has spent more than thirty years in Turkish tourism, from senior management at Sunrise Queen and Mylome Luxury to director roles at Air Tours, and still walks this coast every season. "Kuşadası gives you the big lively resort with Ephesus next door, which is unbeatable for families and culture lovers. Çeşme and Alaçatı are cooler, breezier and more boutique — windsurfing, stone houses, good wine and great fish. Different holidays, same beautiful sea." For the wider picture, his guides to where to stay in Turkey and the best Turkey holidays set the Aegean next to Antalya and the Turquoise Coast. Meet Raşit Eti, our Turkey specialist.
