The İzmir coast is the cool, stylish side of the Aegean — and its star is the Çeşme peninsula, a windswept run of headlands and bays at the far western tip of Turkey, famous for clear turquoise water, white-sand beaches and the chic stone-cottage town of Alaçatı. This is where İzmir's well-heeled head for the weekend, so the mood is more boutique and design-led than the big all-inclusive strips, with world-class windsurfing, thermal-spring spas and a genuinely brilliant Aegean food scene. The water is fresher and cleaner than the Mediterranean, the breezes keep the summer heat comfortable, and a real Turkish city — İzmir itself — sits just up the road for culture and shopping.
Every İzmir-coast package we sell carries full ATOL financial protection under licence #11211, and your ATOL Certificate lands the moment you book — you can read how your ATOL financial protection works before you commit a penny. Each hotel on this page has been hand-picked and inspected in person against our 22-point criteria, not lifted from a brochure, so you are booking somewhere a member of our team has actually walked through, eaten in and checked against the view it promises.
"Çeşme is the Aegean at its most stylish — Alaçatı's stone streets, the windsurf bay, the thermal springs and some of the best food in the country," says Raşit Eti, our Turkey Destination Specialist, who has spent more than thirty years in Turkish tourism — from senior management at Sunrise Queen and Mylome Luxury to director roles at Air Tours — and still travels the coast every season, re-checking the hotels on this page in person. "It's a different crowd from the package strips — more design hotels and boutique stays, brilliant for couples and for anyone who wants the beach with a bit of polish. And the breeze means you can actually enjoy the heat." If you want the bigger picture before you choose, his overview of holidays around Kuşadası and İzmir sets the coast in context, and his guide to where to stay in Turkey helps you place it against the rest of the country. Meet Raşit Eti, our Turkey specialist.

