FashionTV Luxe Resort Kemer: Reviewed in Person
Pink exteriors, no reception desk, and a catwalk on the beach. There is nothing else like it in Turkey.
By Raşit Eti · Turkey Destination Specialist · Personal visit: June 2026 · Last updated: August 2026
FashionTV Luxe Resort is unlike anything else in Turkey, and as far as I am aware no other hotel in the country is built around a television fashion brand in this way. It sits directly on the Mediterranean on the Kemer coast, at Göynük near Beldibi, and it has arrived there via a long history under two previous names. I visited in person, toured the rooms and the villas, and was invited to one of the resort's catwalk shows. Here is what it actually is.
- 481 rooms and villas, five star, ultra all-inclusive, on a private Mediterranean beach.
- Formerly Vogue Avantgarde, then Amara Luxury Resort — relaunched after a major renovation under new ownership.
- Design is the headline. Pink exterior touches, minimalist white rooms, and no conventional reception desk.
- Villas are named after world cities, and there is a genuine catwalk show at the beach club.
- A serious aqua park, so this is not only a design hotel for couples.
From Vogue Avantgarde to FashionTV
Many British guests will still remember this property as Vogue Avantgarde, and more recently as Amara Luxury Resort & Villas. It has now relaunched as FashionTV Luxe Resort following a major renovation and a new, fashion-led concept under new ownership.
My advice is to approach it as a new product rather than judging it on its previous names. The look, the branding and parts of the facilities have genuinely moved on, and a resort that was familiar to you five years ago is not the resort that is there now. Because the relaunch is recent, some facilities are still evolving — confirm the current position with us when you book.
The design, which is the real headline
You notice the signature pink touches on the exterior immediately, and the entrance is cleverly handled. Instead of the usual grand reception desk, a personal assistant takes care of check-in and you walk straight through to a terrace with a café that greets you on arrival. It is a small structural decision that changes the first ten minutes of a holiday, and I wish more resorts thought about it.
The rooms continue the theme — sleek, minimalist, crisp white tones — and they look genuinely chic and fashion-led rather than the standard resort fit-out. The whole place feels like it was put together with an eye, which is exactly what you would hope from a concept built around a fashion brand.
The villas are named after world cities, which sounds like a gimmick and works better than it should, largely because the design follows through rather than stopping at the nameplate.
The catwalk
When I visited, the sales team invited me to a FashionTV catwalk show at the resort's beach club, and it was a genuine spectacle — the kind of evening you simply do not get at an ordinary all-inclusive. Turkish resorts are generally strong on entertainment, but the format here is different from the standard nightly show, and it is the clearest expression of what the concept is trying to be.
If the idea appeals, ask about the schedule when you book. If it does not, it is worth knowing that this is a genuinely design-conscious, brand-led property rather than a conventional resort with a logo attached — the concept runs through the week rather than appearing once.
Location: the Kemer coast
The resort sits at Göynük, near Beldibi, on the stretch of coast where the Taurus mountains come down almost to the water. That setting is Kemer's defining characteristic and it is the reason to choose this area over the flat coast east of Antalya.
The critical practical point, and the one that catches families out: the Kemer resort area has shingle and pebble beaches rather than sand. The water clarity is a direct consequence — nothing gets stirred up — and for swimmers and snorkellers it is an upgrade. For a small child with a bucket and spade it is not. Know which describes your holiday before booking.
Göynük is one of the closer Kemer villages to Antalya, which keeps the transfer manageable, and the mountains make the air noticeably cooler here in July and August than on the Belek plain.
Who it is actually for
The interesting thing about this property is that it does not fit the category you would expect. A design-led fashion-brand resort sounds like a couples hotel, and it has a serious aqua park — which means it works for families too.
- A design-led property rather than a standard resort fit-out
- Something genuinely different from the Antalya norm
- Mountain scenery and exceptionally clear water
- An aqua park alongside the design
- A cooler stretch of coast in high summer
- You need soft sand for small children
- You want a long-established, fully settled operation
- You want the shortest possible airport transfer
- Golf is part of the trip — that is Belek
- You find brand-led concepts off-putting
My thanks to the sales team and the general manager for their hospitality during the visit. It was also a happy coincidence to find that their sales director is somebody I have contracted alongside at several hotels over the years — this industry is smaller than it looks. None of that changed what I saw on the room tour, and the shingle beach does not become sand because a contract manager is walking on it.
Rooms, villas and what to actually book
Four hundred and eighty-one keys across rooms and villas, and the gap between the two ends of that range is wider here than at a conventional resort — because the design is the product, and the villas are where the design has most room to work.
Standard rooms are the minimalist white treatment: crisp, uncluttered and considerably more contemporary than the Turkish resort norm, which still leans towards heavy furniture and dark wood. If you have found Antalya five-stars visually tiring in the past, this is the answer to that specific complaint.
The villas are the signature. Named after world cities, and the naming is followed through in the interiors rather than stopping at a door plaque. They are the reason to choose this property over a conventional Kemer resort, and if the concept is what drew you here, book one — a standard room gives you a nice hotel, a villa gives you the actual proposition.
What I would ask. Sea-facing rather than mountain-facing on the Kemer coast: the mountains are behind you and spectacular, but you can see them from anywhere on the property, whereas the water view is the thing you paid for. And because the relaunch is recent, ask which categories have completed refurbishment and which are scheduled — that answer moves month to month at a property in this phase.
The honest position on a recent relaunch
I would rather set expectations properly than have somebody arrive disappointed, so here is the balanced view of buying into a property that has just changed hands and concept.
What is genuinely good about it. Everything physical is new or recently renewed, which after a major renovation means you are not inheriting somebody else's worn carpet. The design is coherent rather than applied piecemeal. And a new owner with a brand partnership has every commercial reason to make the first seasons work.
What to watch. Newly relaunched hotels take a season or two to settle their service rhythms — not because the staff are poor but because systems, supply chains and shift patterns need repetition to become smooth. Facilities described in the brochure may still be phasing in. And guest reviews from the previous ownership describe a different hotel, so read anything older than the relaunch with that in mind.
My overall view. Worth booking, with the questions above asked first. It is doing something no other hotel in Turkey is attempting, and for the right guest that is precisely the appeal.
How it compares within Kemer
Kemer is a smaller market than Belek or Lara, and the properties in it are quite distinct from one another.
Against Maxx Royal Kemer Resort. Maxx Royal is the luxury benchmark for the area and sits clearly above on service and room product. FashionTV competes on design personality and on price, and is the more interesting building.
Against Rixos Sungate at Beldibi. Sungate is the large, conventional resort option nearby — more facilities, more entertainment, more of everything. FashionTV is the smaller, more considered alternative.
Against Güral Premier Tekirova. Tekirova sits further along the bay and is the seclusion option, backing onto the national park. FashionTV is closer to Antalya and considerably more urban in character.
What to check before booking
- The beach is shingle. Confirm you are comfortable with that before anything else, particularly with young children.
- Which facilities are running. The relaunch is recent and parts are still evolving — ask specifically for your dates.
- Villa or room. The villas are the property's signature product and a genuinely different experience from a standard room.
- Catwalk and event schedule if the concept is part of why you are booking.
- Transfer time from Antalya. Longer than Lara, shorter than Alanya, and worth confirming for your specific arrival time.
Frequently asked questions
What was FashionTV Luxe Resort called before?
For many years it was Vogue Avantgarde, and more recently it operated as Amara Luxury Resort & Villas. It relaunched as FashionTV Luxe Resort following a major renovation under new ownership, in partnership with the television fashion brand. Treat it as a new product rather than judging it on the earlier names, because the look and the concept have genuinely changed.
Where exactly is FashionTV Luxe Resort?
At Göynük, near Beldibi, on the Kemer coast west of Antalya, directly on the Mediterranean. This is the stretch where the Taurus mountains come down almost to the water, which gives the area its scenery, its clear sea and its noticeably cooler summer air compared with the flat coast east of Antalya.
Is the beach sandy?
No — like the rest of the Kemer coast it is shingle and pebble rather than sand. That is exactly why the water here is so clear, since nothing gets stirred up, and swimmers and snorkellers generally consider it an upgrade. Families with toddlers who want to build sandcastles should look at the Lara or Side coasts instead.
Is it suitable for families?
Yes, which surprises people given the design-led branding. There is a serious aqua park alongside the fashion concept, so it works for families as well as couples. The genuine caveat for families is the shingle beach rather than anything about the hotel itself.
What is the FashionTV concept actually like?
It runs through the property rather than appearing once. Pink exterior signatures, minimalist white rooms, villas named after world cities, no conventional reception desk — a personal assistant handles check-in — and genuine catwalk shows at the beach club. Whether that appeals is personal, but it is a real concept rather than a logo applied to a standard resort.
How many rooms does it have?
Around 481 rooms and villas, operating as a five-star ultra all-inclusive property. That makes it a mid-sized resort by Turkish standards — smaller and more considered than the 600-room Belek estates, and large enough to carry a full facility set including the aqua park.
Is Kemer a good area to stay in?
If scenery matters to you as much as the hotel, yes. The mountain backdrop is the most dramatic of any Turkish resort area, the sea is exceptionally clear, and the summer heat is more manageable than on the plain. The trade-off is the shingle beaches and a smaller choice of hotels than Belek or the Lara strip offer.
Official guidance and sources
The property relaunched recently under a new concept and some facilities continue to evolve. Confirm current details with us at the time of booking, particularly event schedules and which facilities are operating on your dates.
- UK Government — Foreign travel advice: Turkey
- Raşit Eti · personal visit and room tour, June 2026
- GoToBeach editorial team · 22-point hand-picked inspection methodology
- Caria Holidays Ltd · ATOL 11211 · Package Travel Regulations registered
Related reading from our specialists
- Where to stay in Turkey — all nine resort areas compared
- Antalya beyond the resorts — the quiet coast beyond Kemer
- FashionTV Luxe Resort — see availability
Design hotel, or sandy beach?
Kemer trades sand for scenery. Tell me which matters more to your party and I will point you at the right coast — and the right hotel on it.